WSPA — Better Way

Energy creation and consumption is at a crossroads. Our world is scrambling to find new sources of energy and while we do political zealots on both sides are passing performative policies that are hurting working families struggling with energy poverty.

And energy prices affect everything. Food creation, processing, transportation and storage. The cost of materials for the building and repairing of homes. The cost of heating and cooling homes. The cost of traveling to and from work, school, second jobs, doctors and more.

The pain that it causes is real. Wondering where the money is going to come from. Worrying about how to not just make ends meet but merely survive. WSPA believes that there has to be a better way, a way that works for all.

We leaned heavily into facts & feelings for this one. Understanding the facts and financial implications behind certain policies in place and showing the physical and emotional (in this case) hurt they create in individuals.

And we continued our work as we identified the target audiences on through to the development, placement and management of the media buy on both broadcast and digital. Featuring heavily during the Paris Olympics, Democratic National Convention and other highly strategic placements.

The campaign was so successful that additional budget was added to reach additional audiences and states.